Tips for Marketing Your Business on Pinterest

Pinterest can be an effective marketing tool for your business. It is different than other social media sites because it is primarily used for sharing images, which provides brands with another way to tell their story and attract customers. After all, people love looking at pictures! 

When deciding what type of content to post on Pinterest keep in mind that users are looking for inspiration they can act on. So the best content is that which reveals new ideas and helps solve problems by showing how others are using an idea, product or service.

As with any social media marketing, you should put yourself in your customer's shoes before creating a strategy to focus on what interests them. Try asking questions like:

What types of images does your target audience respond to? What style of pin would inspire them to purchase from you? How can you share what you do in a way that makes people look forward to hearing from you again?

In this article, we'll outline some basic tips for marketing your business on Pinterest.

Tip #1 - Develop an Engaging Profile

Your Pinterest profile is your brand's digital storefront. Be sure to fill out all of the available information, including a link back to your website and contact information. You should also choose a profile image that will make you memorable (this can be your logo or even a photo of you).

Tip #2 - Use Optimized Images

When you pin an image, make sure it can stand out from the others in your feed. A great way to make sure your images are optimized is to use Pinterest's sizing tool to see how other pins look at different sizes. Pinners may see your images either on a computer or mobile device, so test them out before posting them.

Tip #3 - Create Re-Pins

Re-pins are an easy way to engage pinners and build relationships with your brand by showing off what they've pinned. Instead of just pinning your own content, repinning the images that best represent your brand is a great way to show followers you're interested in what they like too. A variety of kinds of images tend to be popular on Pinterest, so be sure to take a look at what other people are pinning and consider how those types of images map out to your brand mission.

Tip #4 - Build Relationships with Other Pinners

A large part of being successful on Pinterest is participating in the community that's there. Try re-pinning images from other pinners you find relevant to your brand. And, like or comment on pins that represent what your brand is about (like re-pins of your own content). This will help get your name out there and create an awareness of who you are.

Tip #5 - Optimize for Search

Keep in mind that Pinterest users often use Pinterest as a search engine. So make sure to name and tag your pins with words and phrases that people might search for (this is also true for stories). Since Pinterest serves up results based on what users' interests, tagging your pins helps pinners find you when they're looking for something specific. This is why it's important to keep your profile description filled out, so when pines are looking for relevant brands, yours will appear.

Tip #6 - Post Regularly

Since Pinterest is a visual platform you want to keep sharing new images in order to stay in pinners' feeds. Set up a regular time each week to pin content—like on Tuesdays or Wednesdays—so pinners know when to expect new additions to your brand's profile. Remember not every pin needs to be an image, but you should aim for posting at least once a day since the more often you post the higher up in feed your pins will appear.