So you want to know how to increase sales through social media. If you are running an eCommerce store, have established a customer base, or are simply looking to get more out of your existing website, this guide is for you.
You probably already have some level of understanding about social media marketing and its role in increasing traffic on your site. While it may be an issue of common sense, some business owners fail to see how using social media can enhance their sales performance.
To help you see how this works, we will first cover the general principles of social networking before looking into how they relate to your new or existing website.
What is Social Media?
Simply put, social media is a way of using the internet to promote and share your products and services with customers and potential customers. A simple method for doing this is by setting up an account on social networking sites like Facebook or Twitter. Using this approach, you can upload photos, videos or text about your company or business to make them more accessible to your target audience.
Why Social Media Works
The main reason social media works for increasing sales is that it has the power to spread quickly across networks. If you have several friends whom you believe would be interested in what you are selling, simply sending them a message about the new products will probably result in at least one of them sharing the information with their friends. This, in turn, will result in more sales for you. The same applies to reviewing products. If you share a good review about a product or company it is likely that people who read your post will visit your site and perhaps purchase something from there.
If social media isn't already playing an important role in your business, you are simply leaving money on the table. When it comes to marketing, speed is everything and social media has what marketers call "buzz" or "viral potential." So if you aren't already using social media to sell online or increase traffic to your site, you could be losing thousands in lost revenue every year.
When Should You Use Social Media to Sell Online?
First, let's look at when you should and shouldn't be using social media to sell online. Here are some general guidelines:
You should use it any time that you can get free press about your product or service. This is especially true if the reviews come from a high traffic website or blog. For example, if you are selling an ebook on Amazon Kindle, having your product featured on CNET would be considered free press because CNET is a site that receives thousands of views per day.
You shouldn't use social media to try and sell a low quality product or service. This is something that most businesses struggle with and can ruin your reputation as a company. If you must market this way, hire an experienced copywriter to help trick people into buying your product.
How Social Media can Increase Your Sales Even further
To get the most out of social media, you need to combine its use with other methods that will help you reach more people. For example, if you are selling an ebook, run a free offer campaign on Facebook where people get the ebook at no cost in exchange for sharing the message on their own page. This will drive more traffic to your site and increase sales, even if some people use a free service like Google Adwords to find out more about your product without ever visiting your website.
Social media is a powerful tool for increasing sales online. It's something that you should be using in tandem with other marketing methods. If you do so, your business will start to grow quickly and you may even catch the eye of investors who are looking for hot new companies to fund.
Strategies to Increase Your Sales
Start distributing your products on social networking sites.
You may sell your items directly on Instagram, Facebook, and Pinterest as an ecommerce business. Tiktok and Youtube aren't far behind! When consumers can start their purchase from the beginning without any bumps in the road, they are more inclined to make a purchase right away.
Re-create your most successful content.
Take a look at your social media posts that performed the best with your analytics. This should include actions taken, website visits, and reach. What you did on those posts connected with your audience, so it should be repeated! To keep things interesting, make minor modifications to the picture and wording.
Integrate conversational commerce into your company.
Conversational commerce occurs in social media discussion forums. There are methods to automate this, but if you already have a relationship with your brand's supporters, make it more unique through special offers. Give discount codes to people who engage with you in Messages in a good manner. This is an excellent method of rewarding people who appreciate your company and encouraging them to.
You must be able to listen to your target audience.
Your consumers are aware of what they want and enjoy. Listen to them! Use surveys to gather consumer feedback and pay attention to your analytics. Look at how your competitors operate to understand what your ideal customer wants. Don't plagiarize them; instead, transform their concepts into your own.
Check your postings for consistency and timeliness.
To improve your sales, don't post when no one is online. There are days and times that aren't ideal for certain businesses, such as Saturdays. However, this depends on each account differently. When your audience is most active and likely to see your material, according to your analytics.
