How to Make a Positive Instagram First Impression
Your social media profiles are like a letter of introduction; they must offer relevant and accurate information about you or your company.
This information must be well presented, easy to digest and remember.
A well presented Instagram will make you look professional to society.
Instagram was created as a photo social network but people nowadays use this medium to show their daily life, their achievements and what they are doing.
But remember... if you don't nurture your Instagram account, you may lose all of your followers as well as attract new ones.
Here are the elements to consider when optimizing your Instagram profile for a positive first impression.
1. Your Profile Photo
Your profile photo is the main first impression of your business because it's shown above all your posts and videos. It should be a high-quality, vibrant image of you or an image that accurately represents what you do.
The ideal dimensions for Instagram are 1,080 by 1,350 pixels.
You can also include your logo or another image that represents you. Business profiles are required to showcase a profile photo, but they don't have to be selfies. Make sure it is high-quality and conveys who you are as a person or business.
2. Your Username
Your username is the link people click on to go directly to your Instagram profile. Your username should be short and easy to remember. If you have a business name, use it or make one up that is easy to remember and reflects what you do.
3. Your Bio
Your bio acts as a virtual elevator pitch. It should be short and to the point, but it's also where you can include information about your business. You have up to 150 characters for this section, so make sure to get straight to the point.
If you want people to know what you are about, introduce who you are in a creative way that would attract their attention or answer the question "who are you?".
4. Your Story Highlights.
This is a fantastic approach to keep your most frequently asked questions and behind-the-scenes information in an easily accessible location for new visitors.
Story highlights are its own little page with a collage of posts - similar to the "popular posts" section on Instagram that appears when you first open the app. You may accomplish this while creating the tales or after they "expire" from your archive.
In order to make a great first impression on Instagram, it’s important to understand how the app works and what makes a good post. By following our tips, you can create an engaging profile that will help you attract new followers and convert them into customers.