Christmas is a good time of year for social media marketing, as it gives you a great premise to start conversations with your customers. Not only that but the internet is filled to the brim with other businesses doing their best to take advantage of people looking for gifts and offers this holiday season.
In this post, we'll go through some marketing tactics you can utilize in your social media.
Christmas social media marketing ideas:
Idea #1: Create your own infographic and use it as a link to your website
The number one way you can get customers at any time of year is by creating something that they can share. Infographics work well because they're easy to understand and they're fun to look at which means people will be more likely to link back to them on facebook, tweet about them or just outright copy the image and use it as their own. Now that's going a step too far, but getting a high authority site like reddit or stumbleupon to post your infographic will give you a huge boost, so if you have an infographic worth sharing be sure to send it out there.
Idea #2: Promote your holiday offers on social networks
This is another good idea for getting customers because people are always looking for special gifts this time of year which means they're willing to take the risk on a new store that's never supplied them with anything before. If you've got the budget, investing in some adwords or Facebook ads is going to give your store a nice boost at this time of year and if you're creative enough about it people might even link back to your website from their own status updates or tweets.
Idea #3: Offer a free gift with purchase
By this time you've probably seen all of the pictures on Facebook showing how if you buy one product from a store you get another for free. This is a really nice way to get people to spend more money, but it requires that you have products ready and waiting in your warehouse which might not be possible until closer to Christmas. Another option is to give away promotional items that you would normally sell, but giving them away for free makes your store more attractive and it might even influence people to buy something before they leave.
Idea #4: Create an event on Facebook
Lastly you can do what everyone else is doing and create a virtual event or sale on Facebook. This can be a lot of fun, but you have to keep it interesting otherwise people are just going to ignore the event. That means that if you're planning on having some kind of sale or hosting an open house where people can come in for free gifts, then you need to make sure your customers know about it.
You can always reach us at ContentIntelligent.com if you have any questions, and be sure to find us on Facebook and Instagram too!