Every small business wants to be seen and heard by the world. Content marketing is a great way to get your story out there, while also building up your brand awareness. But how do you decide which content marketing strategies are right for you?
Content marketing strategies help small businesses create a strong online presence, which provides valuable information to customers and prospects who are seeking it. Customers want to know what you offer and how your product or service benefits the customer. They also want to learn about your company's culture and vision as well as your employees.
What is Content Marketing?
There are many different opinions when it comes to answering that question. Here at Contentintelligent, we think of it as creating valuable and engaging text for targeted audiences in order promote your business via social media channels like Facebook or Twitter (for instance), through online forums where users may share their thoughts on products/services offered by companies like yours; So go ahead - make yourself heard out there among an already bustling marketplace full-of creatives constantly trying new things.
5 Content Marketing Strategies for Small Businesses
1. Plan your Content a Month or Two in Advance
A strategy is always required to create a successful and effective content marketing campaign. Mapping out potential blog names and themes over the next weeks/months, as well as any guest blogging targets where you want to submit their work on external websites that may help raise public awareness of what it's all about with your brand or company, should be the first step!
2. Determine Who You Want to Reach
A good piece of content will be most effective when it's targeted at a particular group of people. it should be easier to determine who you will need to reach. For instance, do you want to target bloggers? If so, think about specific types of sites that might be interested in your content. What could they gain from writing about your product or service? Knowing these things can help you build an effective strategy.
Maybe you want to engage with customers. If that is the case, you should try to figure out where your target audience likes to hang out. Facebook? Twitter? Forums?
It's up to you! Look at other companies in your industry for inspiration, think of what you're capable of doing, and determine who it will impact most!
If you're trying to reach businesses, then LinkedIn is probably the way to go. Post articles that are not too flashy/crazy-looking (you don't want to scare anyone off!), but informative and helpful nonetheless.
3. Pay Attention to Visuals and Formatting
A great way to spice up your content marketing strategy is by including quality images, videos or infographics with engaging text on a small business’s website. However, one image stuck at the top of the blog will not suffice and websites should be regularly frequented for stimulating imagery that can keep readers interested in what you have written there as well!
4. Create Content that is Simple to Share
Content marketing strategies for small businesses is the act of creating quality content for customers to enjoy and share with their friends. Marketers should always keep their audiences in mind when working on content because it is the small changes that make a big difference. Whether you're video blogging about your company, uploading pictures of new products to social media, or creating an infographic for your website, you need to always try and engage with your audience. That way, they'll enjoy your content and share it with their friends!
5. Use Social Media to Promote your Website's Material
Social media is such an important part of any company's website marketing plan. It can be used to directly promote the website and indirectly help it through search engine optimization (SEO). The following are five specific social media content marketing strategies for small businesses.
Maintaining an active presence on Facebook and Twitter, as well as Instagram can help promote your business. You may also want to create original posts or share others' articles that are relevant in order to attract visitors interested enough in what you do.
Now that you know what the most effective content marketing strategies are for small businesses, it's time to put them into practice! You can use these strategies together in different ways to suit your audience, or combine only a few of them at a time to create an effective campaign. By creating a solid marketing strategy, you can build your brand and make it easier for customers to find you online.